Freshly Baked Illustration Identity for The Curious Bakers
Lois Lee Hui Yee
Creative Designer / Illustrator
I am Malaysian, an avid coffee drinker,
born on 29th of October 1996. A Visual Communication graduate who approaches design with curiosity and play, while keeping high organisational and quality standards.
With particular interest in illustration & photography, I am passionate in providing meaningful experiences for individuals
and communities.
Core Skill
Branding Strategy
Visual Identity
Graphic Design
- Illustration
- Packaging
- Digital Marketing
- Print & Editorial
- Typography
- Photography
- Videography
- Research & Planning
- Copywriting / Editing
Software
- Illustrator
- Photoshop
- Procreate
- InDesign
- Premiere Pro
- Figma
- Lightroom
- After Effects
- Meta
- Notion
Language
- English
- Mandarin
- Malay
- Japanese (Conversational )
Contact
- email@domain.com
Work
Freelance Designer
2019 – Present
Creative Designer / Illustrator
The Daily Fix Family
2021 – 2023 June
Senior Creative Designer
Junior Creative Designer
William Harold-Wong & Associates
Summer 2018
Design Intern
Adidas Malaysia
Full Time Retail Assistant
2014 – 2016
Education
Diploma in Graphic Design
Malaysian Institute of Arts, MY
- 2016-2019
- Student Exchange Programme
- Sozosha College of Arts & Design
- Osaka Japan
- 2018
- Sijil Pelajaran Malaysia
- 2013
Competition
- Ricoh
Contact
- huiyee0139@gmail.com
The Daily Fix Family
Senior Graphic Designer
- +Develops concepts and oversees the layout of the company’s materials.
- +Liaise with stakeholders to gather information and understand the proposed communications.
- +Liaises with external suppliers and printers.
- +Improve existing designs of all outlets by making suggestions, provide updated images and implement approved changes.
- +Produce content that adhere to all outlet's guidelines and standards for other online channels, including social media.
- +Plan and work with a variety of B2B and B2C clients across various industries.
- +Presenting ideas, concepts and design solutions to art director and various stakeholders and incorporating their feedback into the final design.
- +Develop, implement, and manage digital marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads.
- +Designing/ Illustrate menus, posters, greetings card, social media post, signage, and other collaterals with various outlets.
- +Conduct, style and shoot food images, events, products that will be used to represent all the outlet's brand.
- +Work closely with cross functional team members.
The Daily Fix Family
Junior Graphic Design
- +Improve existing designs of all outlets by making suggestions, provide updated images and implement approved changes.
- +Designing/ Illustrate menus, posters, greetings card, social media post, signage, and other collaterals that our various outlets.
- +Create relevant promotion/ marketing content.
- +Work closely with cross functional team members.
- +Presenting ideas, concepts and design solutions to art director.
- +See through multiple projects from concept to finished product.
- +Shoot food images, events, products that will be used to represent all the outlet's brand.
- +Presenting ideas, concepts and design solutions to art director and various stakeholders and incorporating their feedback into the final design.
- +Liases with external suppliers and printers.